[{"question":"Podnikate\u013esk\u00fd sp\u00f4sob myslenia, kde v\u0161etky rozhodnutia a \u010dinnosti s\u00fa zameran\u00e9 na trh a z\u00e1kazn\u00edka je:","answers":["personalistika","prieskum trhu","mana\u017ement","marketing"],"correct":"marketing","order":"1"},{"question":"Ktor\u00e9 \u0161tyri f\u00e1zy marketingu spolu tvoria marketingov\u00fd algoritmus?","answers":["koncep\u010dn\u00e1, analytick\u00e1, realiza\u010dn\u00e1, sp\u00e4tnej v\u00e4zby","koncep\u010dn\u00e1, analytick\u00e1, realiza\u010dn\u00e1, dohotovuj\u00faca","kon\u0161truk\u010dn\u00e1, analytick\u00e1, realiza\u010dn\u00e1, dohotovuj\u00faca","kon\u0161truk\u010dn\u00e1, analytick\u00e1, realiza\u010dn\u00e1, sp\u00e4tnej v\u00e4zby"],"correct":"koncep\u010dn\u00e1, analytick\u00e1, realiza\u010dn\u00e1, sp\u00e4tnej v\u00e4zby","order":"2"},{"question":"V ktorej z uveden\u00fdch f\u00e1z podnik formuluje svoju marketingov\u00fa filozofiu?","answers":["koncep\u010dn\u00e1","analytick\u00e1","realiza\u010dn\u00e1","sp\u00e4tnej v\u00e4zby"],"correct":"koncep\u010dn\u00e1","order":"3"},{"question":"V ktorej z uveden\u00fdch f\u00e1z podnik analyzuje n\u00e1pady, ktor\u00e9 chce realizova\u0165 na trhu?","answers":["realiza\u010dn\u00e1 f\u00e1za","koncep\u010dn\u00e1 f\u00e1za","analytick\u00e1 f\u00e1za","f\u00e1za sp\u00e4tnej v\u00e4zby"],"correct":"analytick\u00e1 f\u00e1za","order":"4"},{"question":"Ktor\u00e1 z uveden\u00fdch mo\u017enost\u00ed nezodpoved\u00e1 pojmu marketingov\u00e9 n\u00e1stroje?","answers":["marketingov\u00fd mix","4P marketingu","marketingov\u00fd algoritmus","product, price, place, promotion"],"correct":"marketingov\u00fd algoritmus","order":"5"},{"question":"Ku ktor\u00e9mu marketingov\u00e9mu n\u00e1stroju je priraden\u00e1 distribu\u010dn\u00e1 politika?","answers":["product","price","promotion","place"],"correct":"place","order":"6"},{"question":"Ku ktor\u00e9mu marketingov\u00e9mu n\u00e1stroju je priraden\u00e1 komunika\u010dn\u00e1 politika?","answers":["product","price","place","promotion"],"correct":"promotion","order":"7"},{"question":"Ktor\u00fa z uveden\u00fdch marketingov\u00fdch strat\u00e9gi\u00ed vyu\u017eije podnik, ktor\u00ed chce posilni\u0165 svoje postavenie na doteraj\u0161\u00edch trhoch s doteraj\u0161\u00edmi produktami?","answers":["strat\u00e9giu roz\u0161\u00edrenia trhu","strat\u00e9giu vyu\u017eitia trhu","strat\u00e9giu diferenci\u00e1cie produktu","strat\u00e9giu diverzifik\u00e1cie produktov aj trhu"],"correct":"strat\u00e9giu vyu\u017eitia trhu","order":"8"},{"question":"Ktor\u00fd z pr\u00edstupov ku z\u00e1kazn\u00edkom uplat\u0148uje my\u0161lienku nepred\u00e1va\u0165 vyroben\u00e9, ale vyr\u00e1ba\u0165 predajn\u00e9?","answers":["predajn\u00fd pr\u00edstup","marketingov\u00fd pr\u00edstup","v\u00fdrobkov\u00fd pr\u00edstup","spolo\u010densk\u00fd pr\u00edstup"],"correct":"marketingov\u00fd pr\u00edstup","order":"9"},{"question":"Strat\u00e9gia roz\u0161\u00edrenia trhu je zameran\u00e1 na:","answers":["v\u00fdvoj nov\u00fdch produktov","posilnenie svojho postavenia na doteraj\u0161\u00edch trhoch","z\u00edskanie nov\u00fdch trhov s nov\u00fdmi produktami","na z\u00edskanie nov\u00fdch trhov s doteraj\u0161\u00edmi produktami"],"correct":"na z\u00edskanie nov\u00fdch trhov s doteraj\u0161\u00edmi produktami","order":"10"}]