Prieskum trhu ako východisko marketingových stratégií
[{"question":"Ako sa naz\u00fdva zber, zhroma\u017e\u010fovanie, anal\u00fdza a vyhodnocovanie inform\u00e1ci\u00ed t\u00fdkaj\u00facich sa trhovej situ\u00e1cie?","answers":["v\u00fdskum trhu","prieskum trhu","anal\u00fdza trhu","rozbor trhu"],"correct":"prieskum trhu","order":"1"},{"question":"\u010co nie je cie\u013eom prieskumu trhu?","answers":["zisti\u0165 ak\u00e9 v\u00fdroby sa na trhu nach\u00e1dzaj\u00fa","zisti\u0165 konkuren\u010dn\u00e9 ceny v\u00fdrobkov","zisti\u0165 n\u00e1zory potenci\u00e1lnych kupuj\u00facich","z\u00edska\u0165 nov\u00fdch z\u00e1kazn\u00edkov"],"correct":"z\u00edska\u0165 nov\u00fdch z\u00e1kazn\u00edkov","order":"2"},{"question":"Ktor\u00e9 z uveden\u00fdch oddelen\u00ed realizuje prieskum trhu v podniku?","answers":["v\u00fdrobn\u00fd \u00fasek","ekonomick\u00e9 oddelenie","marketingov\u00e9 oddelenie","person\u00e1lne oddelenie"],"correct":"marketingov\u00e9 oddelenie","order":"3"},{"question":"Ktor\u00fdm z uveden\u00fdch sp\u00f4sobov by ste nez\u00edskavali \u00fadaje v prieskume trhu?","answers":["reklamou","anketou","pozorovan\u00edm","dotazn\u00edkom"],"correct":"reklamou","order":"4"},{"question":"O ak\u00fd typ prieskumu trhu p\u00f4jde, ak podnik z\u00edska na trhu inform\u00e1cie o veku a vzdelan\u00ed spotrebite\u013eov k 31. 12. predch\u00e1dzaj\u00faceho roka?","answers":["hospod\u00e1rsky prieskum","anal\u00fdza trhu","sledovanie trhu","dynamick\u00fd prieskum"],"correct":"anal\u00fdza trhu","order":"5"},{"question":"O ak\u00fd typ prieskumu trhu ide, ak podnik zis\u0165oval po\u010das 3 mesiacov na trhu dotazn\u00edkom vekov\u00fa, vzdelanostn\u00fa a pr\u00edjmov\u00fa \u0161trukt\u00faru svojich z\u00e1kazn\u00edkov?","answers":["sociologick\u00fd prieskum","hospod\u00e1rsky prieskum","anal\u00fdza trhu","statick\u00fd prieskum"],"correct":"sociologick\u00fd prieskum","order":"6"},{"question":"Ktor\u00e9mu z uveden\u00fdch prieskumov trhu sa hovor\u00ed statick\u00fd prieskum?","answers":["prim\u00e1rny prieskum","sekund\u00e1rny prieskum","sledovanie trhu","anal\u00fdza trhu"],"correct":"anal\u00fdza trhu","order":"7"},{"question":"Ktor\u00e9mu z uveden\u00fdch prieskumov trhu sa hovor\u00ed dynamick\u00fd prieskum?","answers":["prim\u00e1rny prieskum","sekund\u00e1rny prieskum","sledovanie trhu","anal\u00fdza trhu"],"correct":"sledovanie trhu","order":"8"},{"question":"Ktor\u00fdm z uveden\u00fdch sp\u00f4sobov by ste z\u00edskavali nov\u00e9 inform\u00e1cie priamo na trhu?","answers":["dotazn\u00edkom","vyh\u013ead\u00e1van\u00edm vo v\u00fdro\u010dn\u00fdch spr\u00e1vach","vyh\u013ead\u00e1van\u00edm v m\u00e9di\u00e1ch","vyh\u013ead\u00e1van\u00edm v reklamn\u00fdch katal\u00f3goch"],"correct":"dotazn\u00edkom","order":"9"},{"question":"Ktor\u00fdm z uveden\u00fdch sp\u00f4sobov sa nerealizuje prim\u00e1rny prieskum?","answers":["dotazn\u00edkom","telefonick\u00fdm rozhovorom","osobn\u00fdm rozhovorom","vyh\u013ead\u00e1van\u00edm v reklamn\u00fdch katal\u00f3goch"],"correct":"vyh\u013ead\u00e1van\u00edm v reklamn\u00fdch katal\u00f3goch","order":"10"}]