[{"question":"Ako sa naz\u00fdva proces, prostredn\u00edctvom ktor\u00e9ho sa zabezpe\u010duje efekt\u00edvne fungovanie podniku a v\u00fdsledkom je spokojnos\u0165 z\u00e1kazn\u00edka a ziskovos\u0165 podniku?","answers":["personalistika","prieskum trhu","marketingov\u00e1 strat\u00e9gia","mana\u017ement"],"correct":"marketingov\u00e1 strat\u00e9gia","order":"1"},{"question":"O ak\u00fa strat\u00e9giu ide, ak sa podnik sna\u017e\u00ed posilni\u0165 svoje postavenie na doteraj\u0161\u00edch trhoch s doteraj\u0161\u00edmi produktmi?","answers":["strat\u00e9gia vyu\u017eitia trhu","strat\u00e9gia roz\u0161\u00edrenia trhu","strat\u00e9gia diferenci\u00e1cie v\u00fdrobkov","strat\u00e9gia diverzifik\u00e1cie v\u00fdrobkov aj trhov"],"correct":"strat\u00e9gia vyu\u017eitia trhu","order":"2"},{"question":"Strat\u00e9gia roz\u0161\u00edrenia trhu znamen\u00e1, \u017ee:","answers":["podnik sa sna\u017e\u00ed posilni\u0165 svoje postavenie na doteraj\u0161\u00edch trhoch s doteraj\u0161\u00edmi v\u00fdrobkami","podnik sa usiluje z\u00edska\u0165 nov\u00e9 trhy pre doteraj\u0161ie v\u00fdrobky","podnik chce pon\u00faka\u0165 nov\u00e9 v\u00fdrobky na doteraj\u0161\u00edch trhoch","podnik sa sna\u017e\u00ed na nov\u00fdch trhoch presadi\u0165 s nov\u00fdmi v\u00fdrobkami"],"correct":"podnik sa usiluje z\u00edska\u0165 nov\u00e9 trhy pre doteraj\u0161ie v\u00fdrobky","order":"3"},{"question":"\u010co mus\u00ed urobi\u0165 podnik, ak sa sna\u017e\u00ed z\u00edska\u0165 nov\u00e9 trhy pre doteraj\u0161ie v\u00fdrobky?","answers":["zv\u00fd\u0161i\u0165 invest\u00edcie do vedy a v\u00fdskumu","zn\u00ed\u017ei\u0165 v\u00fddavky na reklamu a propag\u00e1ciu","zv\u00fd\u0161i\u0165 v\u00fddavky v oblasti distribu\u010dnej a komunika\u010dnej politiky","zn\u00ed\u017ei\u0165 v\u00fddavky v distribu\u010dnej oblasti"],"correct":"zv\u00fd\u0161i\u0165 v\u00fddavky v oblasti distribu\u010dnej a komunika\u010dnej politiky","order":"4"},{"question":"Ak podnik chce pon\u00faka\u0165 nov\u00e9 v\u00fdrobky na doteraj\u0161\u00edch trhoch, hovor\u00edme o:","answers":["strat\u00e9gi\u00ed vyu\u017eitia trhu","strat\u00e9gi\u00ed roz\u0161\u00edrenia trhu","strat\u00e9gi\u00ed diverzifik\u00e1cie v\u00fdrobkov aj trhov","strat\u00e9gi\u00ed diferenci\u00e1cie v\u00fdrobkov"],"correct":"strat\u00e9gi\u00ed diferenci\u00e1cie v\u00fdrobkov","order":"5"},{"question":"Ak podnik zav\u00e1dza na trh nov\u00fd v\u00fdrobok - inov\u00e1ciu, do ktorej z uveden\u00fdch oblast\u00ed by mal investova\u0165?","answers":["do produktovej politiky podniku","do kontrakta\u010dnej politiky podniku","do distribu\u010dnej politiky podniku","do komunika\u010dnej politiky podniku"],"correct":"do komunika\u010dnej politiky podniku","order":"6"},{"question":"Strat\u00e9gia diverzifik\u00e1cie v\u00fdrobkov aj trhov znamen\u00e1, \u017ee:","answers":["podnik sa na nov\u00fdch trhoch chce presadi\u0165 s nov\u00fdmi v\u00fdrobkami","podnik chce pon\u00faka\u0165 nov\u00e9 v\u00fdrobky na doteraj\u0161\u00edch trhoch","podnik chce z\u00edska\u0165 nov\u00e9 trhy pre doteraj\u0161ie produkty","podnik chce posilni\u0165 postavenie na doteraj\u0161\u00edch trhoch s doteraj\u0161\u00edmi v\u00fdrobkami"],"correct":"podnik sa na nov\u00fdch trhoch chce presadi\u0165 s nov\u00fdmi v\u00fdrobkami","order":"7"},{"question":"Ktor\u00e1 z uveden\u00fdch strat\u00e9gi\u00ed sa pova\u017euje za \u00fato\u010dn\u00fa strat\u00e9giu?","answers":["strat\u00e9gia vyu\u017eitia trhu","strat\u00e9gia roz\u0161\u00edrenia trhu","strat\u00e9gia diferenci\u00e1cie v\u00fdrobkov","strat\u00e9gia diverzifik\u00e1cie v\u00fdrobkov aj trhov"],"correct":"strat\u00e9gia diverzifik\u00e1cie v\u00fdrobkov aj trhov","order":"8"},{"question":"Ak\u00fd pr\u00edstup zvol\u00ed podnik, ak predpoklad\u00e1, \u017ee z\u00e1kazn\u00edci uprednost\u0148uj\u00fa cenu v\u00fdrobkov a dostupn\u00e9 v\u00fdrobky?","answers":["v\u00fdrobn\u00fd pr\u00edstup","spolo\u010densk\u00fd pr\u00edstup","v\u00fdrobkov\u00fd pr\u00edstup","predajn\u00fd pr\u00edstup"],"correct":"v\u00fdrobn\u00fd pr\u00edstup","order":"9"},{"question":"Ak podnik uplat\u0148uje my\u0161lienku nepred\u00e1va\u0165 vyroben\u00e9, ale vyr\u00e1ba\u0165 predajn\u00e9, ak\u00fd uplat\u0148uje pr\u00edstup vo\u010di z\u00e1kazn\u00edkom?","answers":["predajn\u00fd pr\u00edstup","marketingov\u00fd pr\u00edstup","v\u00fdrobkov\u00fd pr\u00edstup","v\u00fdrobn\u00fd pr\u00edstup"],"correct":"marketingov\u00fd pr\u00edstup","order":"10"}]