Produktová politika - 2.časť
[{"question":"Ko\u013eko \u013eud\u00ed by uspokojilo svoju potrebu produktom dan\u00e9ho podniku vyjadruje:","answers":["podiel potrieb na trhu","intenzita potrieb","r\u00f4znorodos\u0165 potrieb","\u00fa\u017eitok v\u00fdrobku"],"correct":"podiel potrieb na trhu","order":"1"},{"question":"Pr\u00e1ca s produktom je zameran\u00e1 na:","answers":["prisp\u00f4sobenie pon\u00fakan\u00e9ho mno\u017estva produktov potreb\u00e1m z\u00e1kazn\u00edkov","tvorbu cien produktov a ich pru\u017en\u00e9 prisp\u00f4sobovanie","prisp\u00f4sobenie vlastnosti produktu po\u017eiadavk\u00e1m z\u00e1kazn\u00edkov","na pohyb produktov od pred\u00e1vaj\u00faceho ku kupuj\u00facemu"],"correct":"prisp\u00f4sobenie vlastnosti produktu po\u017eiadavk\u00e1m z\u00e1kazn\u00edkov","order":"2"},{"question":"Ktor\u00e1 z uveden\u00fdch oblast\u00ed nepatr\u00ed k pr\u00e1ci s produktom?","answers":["inov\u00e1cia produktov","tvorba sortimentu","slu\u017eby z\u00e1kazn\u00edkom","podpora predaja"],"correct":"podpora predaja","order":"3"},{"question":"Zara\u010fovanie nov\u00fdch produktov do v\u00fdrobn\u00e9ho programu, ale nahradenie star\u00fdch produktov nov\u00fdmi predstavuje:","answers":["dopl\u0148ovanie sortimentu","inov\u00e1ciu produktov","tvorbu sortimentu","slu\u017eby z\u00e1kazn\u00edkom"],"correct":"inov\u00e1ciu produktov","order":"4"},{"question":"Ktor\u00e1 z uveden\u00fdch mo\u017enost\u00ed predstavuje v\u00fdrobne z\u00e1visl\u00e9 produkty?","answers":["snowboard - ly\u017ee","MP4 prehr\u00e1va\u010d - CD prehr\u00e1va\u010d","cukor - melasa","n\u00e1bytok - n\u00e1bytkov\u00e9 kovanie"],"correct":"cukor - melasa","order":"5"},{"question":"Diferenci\u00e1cia produktov znamen\u00e1:","answers":["prehlbovanie sortimentu","roz\u0161irovanie sortimentu","\u010dasov\u00fa zmenu sortimentu","z\u00e1mern\u00e9 zu\u017eovanie sortimentu"],"correct":"prehlbovanie sortimentu","order":"6"},{"question":"Diverzifik\u00e1cia produktov znamen\u00e1:","answers":["prehlbovanie sortimentu","roz\u0161irovanie sortimentu","\u010dasov\u00fa zmenu sortimentu","z\u00e1mern\u00e9 zu\u017eovanie sortimentu"],"correct":"roz\u0161irovanie sortimentu","order":"7"},{"question":"Obmena produktov znamen\u00e1:","answers":["prehlbovanie sortimentu","roz\u0161irovanie sortimentu","\u010dasov\u00fa zmenu sortimentu","z\u00e1mern\u00e9 zu\u017eovanie sortimentu"],"correct":"\u010dasov\u00fa zmenu sortimentu","order":"8"},{"question":"Typick\u00fdmi technick\u00fdmi slu\u017ebami s\u00fa:","answers":["informa\u010dn\u00e9 a poradensk\u00e9 slu\u017eby","pr\u00e1vo na v\u00fdmenu tovaru","dar\u010dekov\u00e9 balenie","zabezpe\u010denie n\u00e1hradn\u00fdch dielov"],"correct":"zabezpe\u010denie n\u00e1hradn\u00fdch dielov","order":"9"},{"question":"K typick\u00fdm obchodn\u00fdm slu\u017eb\u00e1m patr\u00ed:","answers":["uvedenie produktu do prev\u00e1dzky","servisn\u00e9 slu\u017eby","pr\u00e1vo na v\u00fdmenu tovaru","zabezpe\u010denie n\u00e1hradn\u00fdch dielov"],"correct":"pr\u00e1vo na v\u00fdmenu tovaru","order":"10"}]