[{"question":"Ako sa naz\u00fdva politika podniku, ktor\u00e1 je zameran\u00e1 na informovanie z\u00e1kazn\u00edkov, ovplyv\u0148ovanie ich spr\u00e1vania s cie\u013eom preda\u0165 v\u00fdrobky?","answers":["komunika\u010dn\u00e1 politika podniku","distribu\u010dn\u00e1 politika podniku","kontrakta\u010dn\u00e1 politika podniku","produktov\u00e1 politika podniku"],"correct":"komunika\u010dn\u00e1 politika podniku","order":"1"},{"question":"\u010co nie je cie\u013eom komunika\u010dnej politiky podniku?","answers":["informova\u0165 z\u00e1kazn\u00edkov","vyzdvihova\u0165 \u00fa\u017eitok produktov","v\u00fdber sp\u00f4sobov a ciest na premiestnenie produktov","prij\u00edma\u0165 podnety a po\u017eiadavky z\u00e1kazn\u00edkov"],"correct":"v\u00fdber sp\u00f4sobov a ciest na premiestnenie produktov","order":"2"},{"question":"Z\u00e1kladn\u00e9 formy komunik\u00e1cie s\u00fa:","answers":["reklama, ceny, podpora predaja, pr\u00e1ca s verejnos\u0165ou","reklama, podpora predaja, osobn\u00fd predaj, pr\u00e1ca s verejnos\u0165ou","doprava, podpora predaja, osobn\u00fd predaj, pr\u00e1ca s verejnos\u0165ou","distrib\u00facia, reklama, podpora predaja, osobn\u00fd predaj"],"correct":"reklama, podpora predaja, osobn\u00fd predaj, pr\u00e1ca s verejnos\u0165ou","order":"3"},{"question":"Cie\u013eavedom\u00e9 komunika\u010dn\u00e9 p\u00f4sobenie na potenci\u00e1lnych z\u00e1kazn\u00edkov zameran\u00e9 na sprostredkovanie inform\u00e1ci\u00ed sa naz\u00fdva:","answers":["osobn\u00fd predaj","podpora predaja","vytv\u00e1ranie vz\u0165ahu k verejnosti","reklama"],"correct":"reklama","order":"4"},{"question":"\u00dalohou reklamy nie je?","answers":["zv\u00fd\u0161i\u0165 informovanos\u0165 verejnosti o podniku","up\u00fata\u0165 pozornos\u0165 na produkt","privies\u0165 z\u00e1kazn\u00edka ku k\u00fape produktu","vzbudi\u0165 u potenci\u00e1lneho z\u00e1kazn\u00edka potrebu vlastni\u0165 produkt"],"correct":"zv\u00fd\u0161i\u0165 informovanos\u0165 verejnosti o podniku","order":"5"},{"question":"Ktor\u00e1 z uveden\u00fdch charakterist\u00edk je pre reklamu typick\u00e1?","answers":["reklama je osobn\u00e1","reklama je presved\u010divej\u0161ia ako osobn\u00fd predaj","reklama oslovuje \u00fazky okruh spotrebite\u013eov","reklama umo\u017e\u0148uje p\u00fatav\u00e9 propagovanie produktu"],"correct":"reklama umo\u017e\u0148uje p\u00fatav\u00e9 propagovanie produktu","order":"6"},{"question":"Ak podnik zad\u00e1 reklamu na podporu svojej zna\u010dky, hovor\u00edme o:","answers":["kooperat\u00edvnej reklame","individu\u00e1lnej reklame","kolekt\u00edvnej reklame","nepriamej reklame"],"correct":"individu\u00e1lnej reklame","order":"7"},{"question":"Z ak\u00fdch z\u00e1kladn\u00fdch po\u017eiadaviek sa vych\u00e1dza pri v\u00fdbere met\u00f3d a prostriedkov reklamy?","answers":["cie\u013eavedomos\u0165, p\u00f4sobivos\u0165, hospod\u00e1rnos\u0165,","pravdivos\u0165, hospod\u00e1rnos\u0165, rentabilnos\u0165,","pravdivos\u0165, p\u00f4sobivos\u0165, hospod\u00e1rnos\u0165,","pravdivos\u0165, p\u00f4sobivos\u0165, n\u00e1vratnos\u0165"],"correct":"pravdivos\u0165, p\u00f4sobivos\u0165, hospod\u00e1rnos\u0165,","order":"8"},{"question":"Ktor\u00e1 z uveden\u00fdch mo\u017enost\u00ed nepatr\u00ed k reklamn\u00fdm prostriedkom?","answers":["\u010dasopisy","inzer\u00e1ty","plag\u00e1ty","prospekty"],"correct":"\u010dasopisy","order":"9"},{"question":"Ktor\u00e1 z uveden\u00fdch mo\u017enost\u00ed nepatr\u00ed k reklamn\u00fdm nosi\u010dom?","answers":["inzer\u00e1ty","\u010dasopisy","bilboardy","inzertn\u00e9 noviny"],"correct":"inzer\u00e1ty","order":"10"}]