[{"question":"Kr\u00e1tkodob\u00e9 podnety, ktor\u00e9 zv\u00fd\u0161ia n\u00e1kup alebo predaj v\u00fdrobkov sa naz\u00fdvaj\u00fa:","answers":["reklama","podpora predaja","pr\u00e1ca s verejnos\u0165ou","osobn\u00fd predaj"],"correct":"podpora predaja","order":"1"},{"question":"Ktor\u00e1 z uveden\u00fdch akci\u00ed sa nevyu\u017e\u00edva na podporu predaja?","answers":["ochutn\u00e1vky","vzorky zdarma","z\u013eavy","tla\u010dov\u00e9 konferencie"],"correct":"tla\u010dov\u00e9 konferencie","order":"2"},{"question":"Politika podniku zameran\u00e1 na informovanie z\u00e1kazn\u00edkov a ovplyv\u0148ovanie ich spr\u00e1vania s cie\u013eom preda\u0165 v\u00fdrobky sa naz\u00fdva:","answers":["distribu\u010dn\u00e1 politika podniku","kontrakta\u010dn\u00e1 politika","komunika\u010dn\u00e1 politika","produktov\u00e1 politika"],"correct":"komunika\u010dn\u00e1 politika","order":"3"},{"question":"Na vytv\u00e1ranie a pestovanie dobr\u00fdch vz\u0165ahov s verejnos\u0165ou sa zameriava:","answers":["reklama","podpora predaja","osobn\u00fd predaj","pr\u00e1ca s verejnos\u0165ou"],"correct":"pr\u00e1ca s verejnos\u0165ou","order":"4"},{"question":"Cie\u013eom pr\u00e1ce s verejnos\u0165ou nie je:","answers":["zabezpe\u010di\u0165 optim\u00e1lny sp\u00f4sob predaja produktov","zv\u00fd\u0161i\u0165 informovanos\u0165 verejnosti o podniku","budova\u0165 pozit\u00edvny imid\u017e podniku","zv\u00fd\u0161i\u0165 d\u00f4veru verejnosti k podniku"],"correct":"zabezpe\u010di\u0165 optim\u00e1lny sp\u00f4sob predaja produktov","order":"5"},{"question":"Ktor\u00fd zo sp\u00f4sobov nevyu\u017e\u00edva podnik na budovanie pozit\u00edvneho imid\u017eu?","answers":["spotrebite\u013esk\u00e9 s\u00fa\u0165a\u017ee","tla\u010dov\u00e9 konferencie","spr\u00e1vy v tla\u010di","de\u0148 otvoren\u00fdch dver\u00ed"],"correct":"spotrebite\u013esk\u00e9 s\u00fa\u0165a\u017ee","order":"6"},{"question":"Ktor\u00e1 z uveden\u00fdch charakterist\u00edk nie je typick\u00e1 pre osobn\u00fd predaj?","answers":["z\u00e1kladnou formou s\u00fa obchodn\u00e9 n\u00e1v\u0161tevy z\u00e1kazn\u00edkov v dom\u00e1cnosti","osobn\u00fd predaj je vhodn\u00fd pre drah\u0161ie tovary","v\u00fdhodou osobn\u00e9ho predaja je osobn\u00fd kontakt so z\u00e1kazn\u00edkmi","osobn\u00fd predaj je najlacnej\u0161ia met\u00f3da komunik\u00e1cie"],"correct":"osobn\u00fd predaj je najlacnej\u0161ia met\u00f3da komunik\u00e1cie","order":"7"},{"question":"Ak\u00e9 s\u00fa z\u00e1kladn\u00e9 formy komunik\u00e1cie?","answers":["reklama, cena, podpora predaja, pr\u00e1ca s verejnos\u0165ou,","reklama, podpora predaja, osobn\u00fd predaj, pr\u00e1ca s verejnos\u0165ou","doprava, podpora predaja, osobn\u00fd predaj, pr\u00e1ca s verejnos\u0165ou","distrib\u00facia, reklama, podpora predaja, osobn\u00fd predaj"],"correct":"reklama, podpora predaja, osobn\u00fd predaj, pr\u00e1ca s verejnos\u0165ou","order":"8"},{"question":"Cie\u013eavedom\u00e9 komunika\u010dn\u00e9 p\u00f4sobenie na potenci\u00e1lnych z\u00e1kazn\u00edkov zameran\u00e9 na sprostredkovanie inform\u00e1ci\u00ed sa naz\u00fdva:","answers":["osobn\u00fd predaj","podpora predaja","vytv\u00e1ranie vz\u0165ahu k verejnosti","reklama"],"correct":"reklama","order":"9"},{"question":"\u00dalohou reklamy nie je?","answers":["zv\u00fd\u0161i\u0165 informovanos\u0165 verejnosti o podniku","up\u00fata\u0165 pozornos\u0165 na produkt","privies\u0165 z\u00e1kazn\u00edka ku k\u00fape produktu","vzbudi\u0165 u potenci\u00e1lneho z\u00e1kazn\u00edka potrebu vlastni\u0165 produkt"],"correct":"zv\u00fd\u0161i\u0165 informovanos\u0165 verejnosti o podniku","order":"10"}]